We had lots of fun designing the advertising campaign for the G. Loomis IMX-PRO line-up of fly fishing rods. Each year we are blown away by the beautiful lifestyle photography that we are provided by their marketing department. The design is based around their lifestyle photography, and added bold and eye-catching layouts to effectively communicate their message and reinforce their brand image. The studio images of their fly rods were created in our in-house studio space with our own staff photographer, and held to a high level of accuracy for colour and detail. We designed an array of advertising collateral for their advertising campaign.