CLIENT: Yamaha Motor Canada
PROJECT: Lifestyle Product Photography
Yamaha Motor Canada Ltd., contracted us to create some lifestyle photography for their Grizzly ATV. The images we created were used in their marketing collateral; as seen in their Grizzly brochure, marketing point-of-sale materials, on their company website and in their advertising campaigns.
With each and every commercial photography assignment, it starts with a creative brief to determine what their needs are and what their vision is for the end result. The direction was to create lifestyle images they could use in a variety of mediums. And so, we set out to create a more casual and lifestyle approach to the images. The end result was a fluid and cohesive set of lifestyle images for their marketing efforts.